Product Life Cycle Stages at Life

Product Life Cycle Stages. Introduction, growth, maturity, saturation and decline. The four stages of the product life cycle are introduction, growth, maturity, and decline.

The product life cycle is a pattern of sales and profits over time for a product (ivory dishwashing liquid) or a product category (liquid detergents). As the product moves through the stages of the life cycle, the firm must keep revising the marketing mix to stay competitive and meet the needs of target customers. Knowledge of the plc can help identify important marketing environmental factors that managers should be aware of before they decide upon the most effective marketing effort.

Cocos Keeling Islands SG MS184 1988 Life Cycle of the

Knowledge of the plc can help identify important marketing environmental factors that managers should be aware of before they decide upon the most effective marketing effort. Product life cycle consist of 5 important stages viz. A product life cycle (plc) is the course that a product’s sales and profits take over its lifetime. The product life cycle (plc) identifies and explains the stages that a product may go through from the moment it is launched on to the market to the moment it is withdrawn.